This session discusses transformative marketing strategies through the personal story of the speaker. Ten years ago, she resisted the idea of joining her husband’s digital marketing platform, 20 over 10, due to her lack of experience in technology and financial services. However, she eventually became the first employee and had to devise strategies to grow the business. Initial cold calling attempts failed, leading her to adopt a ‘Give, then Ask’ approach, sharing valuable content through a blog and social media.

By consistently posting informative videos, she built a strong online presence and trust, ultimately leading to an acquisition by a competitor, FMG. A year ago, her husband, who envisioned 20 over 10, was diagnosed with a terminal illness. The industry community’s support enabled them to fulfill his dream of publishing a children’s book before his passing. The speaker emphasizes the importance of persistence, content marketing, and leveraging challenges for growth. She concludes with a motivational message about facing challenges head-on.

Watch parts of the session here: