Embedding Technology to automate Consumer Duty – July Forum Recap
With COVID-19 limiting face-to-face client interactions, technology has become vital in maintaining business operations and enhancing client value. Speaker emphasised the efficiency and transformative impact of tech tools like cash flow modeling, automated review processes, and virtual consultations, which have largely replaced traditional methods such as in-person meetings and postal communication.
Speaker also highlighted challenges such as understanding clients’ vulnerabilities and learning styles, and the importance of a behavioral and coaching approach in financial advising. They stressed the need to focus on outcomes, value, and the unquantifiable trust and reassurance provided to clients, all of which are crucial for long-term business growth.
Panellists included:
- Ian Dempsey, 2Plan
- Richard Gough, CreateWealth