Digital Relationship Management – What does the future of client engagement look like and how can firms start to prepare for this now?
The May AdviceTech forum discussion centred on the challenges and opportunities inherent in adopting and optimising digital relationship management (DRM) systems within the financial advisory space. Several participants noted frustrations with current technology solutions, highlighting their limitations in offering seamless integrations and intuitive client portals…
Speakers emphasised the importance of simplifying operational processes, from onboarding to ongoing communication, to better serve clients and achieve business scale without increasing overhead. The conversation also underscored a significant demand for a “one-stop-shop” portal that minimises multiple logins and data re-entry, which many current systems fail to provide.
The consumer’s desire for mobile-friendly platforms and seamless communication pathways was a recurring theme, emphasizing the shift toward more client-centric digital solutions. Some firms expressed a willingness to invest in bespoke solutions to better meet their needs, pointing to a market gap for existing vendors. Lastly, the need for better client engagement through consistent and intuitive use of technology was seen as crucial for growth and maintaining a competitive edge in the evolving financial landscape.
Read below for a recap of the session highlights:
